Dianthus barbatus QIS® Etournelle Purple – Professional cut flower with a deep purple color

Dianthus barbatus QIS® Etournelle Purple is a high-quality, biennial sweet william specially developed for professional cut flower production. This variety belongs to the renowned Etournelle series, known for its extra-long stems, uniform blooms, and improved performance. The intense purple flowers combine a rich color with a pleasant fragrance, making them a perfect addition to the garden as well as bouquets and arrangements.

Early and uniform flowering

A key advantage of QIS® Etournelle Purple is that it blooms 2 to 3 weeks earlier than standard sweet williams. This allows growers to have early market availability and capitalize on the first peak weeks of spring. The improved uniformity of flowering ensures a consistent harvest, essential for commercial applications and professional florists.

Extra long stems – ideal for cut flowers

The stems of Etournelle Purple are extra long, sturdy, and perfectly straight, making them ideal for cut flowers and bouquets. The sturdy stems support the full flower clusters and extend their vase life. These qualities make this variety particularly suitable for:

• Professional cut flower cultivation

• Pick-your-own gardens and borders

• Florists for bouquets and arrangements

The intense purple color adds a striking accent to bouquets and arrangements, making this cultivar a favorite with both garden enthusiasts and commercial growers.

Flowering after overwintering – late summer cultivation

QIS® Etournelle Purple blooms after an overwintering period, so sowing time must be carefully planned. For early spring flowering, sowing in late summer is recommended. During the winter, the plants develop a strong root system and compact basal buds, so they sprout quickly in spring and produce abundant, uniform flowers.

Cultivation advice:

• Sowing: late summer

• Flowering: early spring, after wintering

• Cultivation: well-drained, light soil, moderately moist

• Uses: cut flowers, borders, picking gardens

Pleasant scent

Besides their deep purple color, Etournelle Purple flowers have a fresh and pleasant fragrance, adding an extra dimension to bouquets and garden designs. This makes this cultivar both aesthetically pleasing and functional in both commercial and residential settings.

Key Benefits

• Professional biennial cut flower

• Extra long, sturdy stems suitable for bouquets

• Blooms 2–3 weeks earlier than standard Sweet William

• Uniform flowering for consistent harvest

• Intense purple flowers with a pleasant scent

• Blooms after overwintering – sow in late summer