Dianthus barbatus QIS® Etournelle White with Eye – Professional cut flower with a striking eye

Dianthus barbatus QIS® Etournelle White with Eye is a high-quality biennial sweet william specifically developed for commercial cut flower production. This variety, part of the well-known Etournelle series, combines extra-long stems, uniform blooms, and improved performance with a striking flower design: a pure white flower with a contrasting eye in the center. This unique appearance makes the cultivar particularly attractive for bouquets, arrangements, and cut flower gardens.

Early and uniform flowering

A key advantage of QIS® Etournelle White with Eye is that it blooms 2 to 3 weeks earlier than standard sweet william. This allows growers to create an early market supply and optimally capitalize on the first peak weeks of the cut flower season. The improved uniformity of the blooms results in a consistent harvest, essential for commercial applications and professional florists.

Extra long stems – ideal for cut flowers

The stems of Etournelle White with Eye are extra long, sturdy, and perfectly straight, making them ideal for cut flowers and bouquets. The sturdy stems support the full flower clusters and extend their vase life. These characteristics make this cultivar particularly suitable for:

• Professional cut flower cultivation

• Pick-your-own gardens and borders

• Florists for bouquets and arrangements

The contrasting eye in the center of the flower adds a visual accent, instantly giving bouquets and arrangements a striking look.

Flowering after overwintering – late summer cultivation

QIS® Etournelle White with Eye blooms after an overwintering period, so sowing time must be carefully planned. For early spring flowering, sowing in late summer is recommended. During the winter, the plants develop a strong root system and compact basal buds, so they emerge quickly in spring and produce abundant, uniform flowers.

Cultivation advice:

• Sowing: late summer

• Flowering: early spring, after wintering

• Cultivation: well-drained, light soil, moderately moist

• Uses: cut flowers, borders, picking gardens

Pleasant scent

Besides its striking floral design, Etournelle White with Eye blooms have a fresh and pleasant fragrance, adding an extra dimension to bouquets and garden designs. This makes this cultivar ideal for commercial cut flower production and ornamental gardens.

Key Benefits

• Professional biennial cut flower

• Extra long, sturdy stems suitable for bouquets

• Blooms 2–3 weeks earlier than standard Sweet William

• Uniform flowering for consistent harvest

• Pure white flowers with a contrasting eye

• Blooms after overwintering – sow in late summer