Dianthus barbatus QIS® Etournelle Lilac – Professional cut flower with a soft lilac color

Dianthus barbatus QIS® Etournelle Lilac is a professional, biennial sweet william specifically developed for commercial cut flower production. This variety belongs to the well-known Etournelle series, known for its extra-long stems, uniform blooms, and improved performance. The delicate lilac flowers combine elegance with a pleasant fragrance, making them a perfect addition to both gardens and bouquets.

Early and uniform flowering

QIS® Etournelle Lilac blooms 2 to 3 weeks earlier than standard Sweet William, allowing growers to plan an early harvest and take advantage of the first peak weeks of spring. The improved uniformity of the blooms results in a consistent harvest, ideal for commercial applications and bouquets that require a uniform appearance.

Extra long stems – ideal for cut flowers

The stems of Etournelle Lilac are extra long, sturdy, and perfectly straight, making them perfect for cut flowers. The stems support the full umbels and extend their vase life, making this variety attractive for:

• Professional cut flower cultivation

• Pick-your-own gardens and borders

• Florists for arrangements and bouquets

Flowering after overwintering – late summer cultivation

This sweet william blooms after an overwintering period, meaning the timing of sowing is crucial. For early spring flowering, sowing in late summer is recommended. During the winter, the plant develops a strong root system and compact basal buds, so it sprouts quickly and vigorously in spring with an abundance of flowers.

Cultivation advice:

• Sowing: late summer

• Flowering: early spring, after wintering

• Cultivation: well-drained, light soil, moderately moist

• Uses: cut flowers, borders, picking gardens

Pleasant scent

Besides their soft lilac color, Etournelle Lilac's flowers have a fresh and pleasant fragrance, adding an extra dimension to bouquets and arrangements. This makes the plant ideal for both commercial cut flower production and ornamental gardens.

Key Benefits

• Professional biennial cut flower

• Extra long, sturdy stems suitable for bouquets

• Blooms 2–3 weeks earlier than standard Sweet William

• Uniform flowering for consistent harvest

• Soft lilac flowers with a pleasant scent

• Blooms after overwintering – sow in late summer