Tanacetum coccineum (Pyrethrum / Chrysanthemum) Robinson's Rose – elegant pink summer bloomer for borders and pots

Tanacetum coccineum Robinson's Rose, also known as Pyrethrum or flower chrysanthemum, is a summer-flowering perennial that stands out for its soft pink flowers and sturdy, graceful growth. This robust plant is ideal for borders, cut flowers, pots, and natural plantings. Thanks to its long blooming period and elegant foliage, Robinson's Rose offers a graceful and colorful addition to the garden, while also being ecologically valuable for bees and butterflies.

The combination of ornamental value, ease of maintenance and pollinator friendliness makes this Pyrethrum a favourite for gardeners who want long-lasting colour and structure in the border.

Features – graceful flowers and sturdy stems

Robinson's Rose grows to a height of 60–90 cm, with sturdy, upright stems that support the large, soft pink flowers. The flowers are round to slightly flat, 5–7 cm in diameter, and have a contrasting yellow center that emphasizes the soft color.

The foliage is finely incised, fresh green, and aromatic, making the plant interesting even when not yet in full bloom. Robinson's Rose blooms from June to September, and with proper care, flowering can sometimes be extended into October.

Location and care

Robinson's Rose is easy to care for and suitable for both novice and experienced gardeners:

• Location: full sun for maximum flowering; light partial shade is possible.

• Soil: well-drained, moderately nutritious; soil that is too rich will produce more foliage and fewer flowers.

• Water: water regularly during dry periods, but do not allow wet feet

• Fertilization: a light organic fertilizer in the spring encourages healthy growth and more abundant flowering.

Tanacetum coccineum thrives in pots and balcony boxes, provided the soil is airy and excess water can drain away. The sturdy stems prevent the flowers from drooping, even in strong winds or rain.

Pollinator-friendly and ecologically valuable

Robinson's Rose attracts bees, butterflies, and other beneficial insects. The abundant flowers provide a constant source of nectar, while the compact, sturdy foliage makes it easy for insects to visit.

This combination of ornamental value and ecological function makes Tanacetum coccineum Robinson's Rose an excellent choice for:

• biodiversity-friendly borders

• natural gardens

• ecologically responsible planting

Application in garden design

Tanacetum coccineum Robinson's Rose is versatile in various garden styles:

• High borders: ideal as a back plant because of its height and soft colour

• Cut flowers: flowers are perfect for bouquets and flower arrangements

• Pots and balcony boxes: robust enough for container planting

• Cottage and natural gardens: combines well with perennials such as Echinacea, Rudbeckia and Salvia

• Biodiversity: attracts beneficial insects and supports a healthy garden

The soft pink shade creates a beautiful contrast with white, yellow or purple flowers and adds a romantic, elegant touch to any summer border.