Rudbeckia hirta 'Maya' – Brightly colored, annual summer bloomer

Rudbeckia hirta 'Maya' is a beautiful annual perennial known for its striking flowers in warm yellow-orange hues with a dark center. This sunflower-like plant is ideal for gardens, borders, flowerbeds, and window boxes, adding a cheerful, summery touch to any garden. 'Maya' combines long flowering periods, sturdy stems, and ease of care, making it a favorite with both amateur gardeners and professional growers.

Characteristics of Rudbeckia hirta 'Maya'

'Maya' develops sturdy, upright stems 50–70 cm tall, each crowned with large, bright flowers. The flowers bloom from late spring to early autumn, providing gardens with long-lasting color and visual impact.

Key Features:

• Flower colour: Yellow-orange with dark brown centre.

• Flowering period: June to September, long-lasting and reliable flowering.

• Height: 50–70 cm, suitable for medium-sized borders and groups.

• Leaf: Dark green, slightly hairy, forms an attractive base for the flowers.

This combination of color and robust structure makes Rudbeckia hirta 'Maya' not only an eye-catcher, but also ecologically valuable, as it attracts bees, butterflies, and other pollinators.

Cultivation and care

Rudbeckia hirta 'Maya' is a low-maintenance annual plant that grows well in various soil types and weather conditions.

Important cultivation advice:

• Location: Sun to partial shade for optimal flowering.

• Soil: Well-drained, nutritious and slightly moist; avoid waterlogging.

• Water: Water regularly during dry periods; mature plants are fairly drought tolerant.

• Care: Remove spent flowers (deadheading) to prolong flowering.

• Sow: Sow indoors from March-April in seed trays, transplant after the frost; or directly into the ground from April-May.

'Maya' grows quickly and produces sturdy, upright flowers, ideal for solitary use, group plantings or borders.

Harvest and applications

Although Rudbeckia hirta 'Maya' is primarily an ornamental plant, it also makes an excellent cut flower. Its sturdy stems and vibrant blooms make it an excellent choice for bouquets, flower arrangements, and decorative uses. In the garden, this variety provides long-lasting color and a summery look, ideal for borders, flower beds, and window boxes.

Benefits of Rudbeckia hirta 'Maya'

1. Striking colours: Yellow-orange flowers with a dark centre create a visual impact.

2. Long flowering period: From late spring to early autumn.

3. Annual simplicity: Easy to sow and maintain.

4. Attractive to pollinators: Supports bees, butterflies and other insects.

5. Versatile use: Solitary, in groups, in borders or as a cut flower.

Why choose Rudbeckia hirta 'Maya'?

Rudbeckia hirta 'Maya' combines vibrant color, robust growth, and versatile uses in a single plant. For amateur gardeners, this means a long period of color and life in the garden with minimal care. For professional applications such as municipal planting, commercial borders, or cut flower production, 'Maya' offers consistent quality, strong stems, and an ecologically valuable plant.

With Rudbeckia hirta 'Maya' you bring a radiant, low-maintenance annual into your home that will give borders, flowerbeds, and window boxes a sunny appearance well into the summer.