Rudbeckia hirta 'Goldilocks' (Coneflower) is an exciting new Rudbeckia that produces masses of large double and semi-double flowers in a rich golden-yellow shade.

Each flower has an attractive black central cone, typical of Rudbeckias, which creates a beautiful contrast during flowering. 'Goldilocks' blooms profusely and for a long time from July until frost.

The plants branch freely and are more compact than most other Rudbeckias, making them particularly suitable for use in bedding. Florists will notice that the attractive flowers of this variety are formed on strong stems and last a long time in water.

Fleuroselect Gold Medal winner.