Helichrysum bracteatum – White: timeless and versatile strawflower for fresh and dried arrangements

Helichrysum bracteatum White, also known as strawflower, everlasting flower, or immortelle, is a classic and elegant variety with pure white flowers. This timeless color makes it ideal for fresh bouquets, dried flower arrangements, and a variety of floral designs, from romantic to modern. White is beloved by florists, hobby gardeners, and cut flower gardens for its combination of durability, elegance, and versatility.

White's papery petals and sturdy stems make it both practical and decorative. The pure white accent adds freshness and brightness to bouquets, dried flower arrangements, and ornamental borders, and provides a neutral contrast with other Helichrysum varieties or cut flowers.

Pure white color for versatile applications

White's flowers are bright and crisp, with a subtle papery texture that remains both fresh and dry. Its neutral color makes it ideal for combining in bouquets with bright hues, pastels, or other soft Helichrysum colors.

White is perfect for:

• Romantic bouquets

• Minimalist or modern floral designs

• Dried flower arrangements and wreaths

• Natural field bouquets and picking gardens

Thanks to its versatile colour, White can serve as a base for both composite arrangements and solo presentations, adding a fresh, light look.

Ideal for fresh and dried arrangements

Fresh cut flowers

• Sturdy flowers with a long vase life.

• The pure white colour gives a fresh, elegant look.

• Perfect for combining with both bright and soft colours for a harmonious effect.

Dried flowers

• Helichrysum retains its shape and colour exceptionally well after drying.

• White is ideal for dried bouquets, wreaths, wall decorations and flower clouds.

• For optimum quality, it is recommended to harvest when the flower is approximately two-thirds open, so that the shape and colour are optimally preserved.

Cultivation characteristics and ease of cultivation

Helichrysum bracteatum White is profusely flowering and easy to grow, making it suitable for both professional and amateur gardeners. The plants thrive in sunny conditions and are drought-tolerant, making them ideal for both cut and dried flower production.

Important cultivation characteristics

• Height: 80–100 cm

• Location: full sun

• Soil: well-drained, slightly nutritious

• Water requirement: moderate, drought tolerant

• Flowering period: June to October

• Uses: cut flower, dried flower, picking garden, ornamental border

Topping young shoots encourages branching and ensures full blooms. Regular harvesting also promotes continuous flower production throughout the season.

Versatile applications in garden, picking garden and landscape

White is not only ideal for floral arrangements but also makes a stunning accent in gardens, borders, and cutting gardens. The neutral color creates a sense of calm and contrasts beautifully with brightly colored flowers or green-leaved plants. Moreover, the plant attracts pollinators such as bees and butterflies, contributing to biodiversity and healthy garden ecosystems.

Ideal applications:

• Pick-a-Pick Gardens

• Summer borders and prairie planting

• Dried flower fields

• Demonstration and educational gardens

• Romantic or minimalist garden styles

Thanks to its compact growth and rich flowering, a uniform and professional field of colour is created that immediately stands out.

Why choose Helichrysum bracteatum White?

• Pure white flowers for a fresh, elegant look

• Excellent for drying, with long lasting colour retention

• Firm, papery petals and straight stems

• Richly flowering and easy to grow

• Ideal for fresh bouquets, dried flowers and picking gardens

• Attracts pollinators and supports biodiversity

• Versatile in use in garden, picking garden and interior decoration

Discover all Helichrysum varieties at Easyseed

Besides White, Easyseed offers a wide range of Helichrysum varieties in various colors: from intense yellow, orange, and red to soft pink, salmon, and mixed shades. Perfect for combining in bouquets, cut-flower gardens, or dried flower projects for long-lasting, colorful floral creations.