Helichrysum bracteatum – Bright Rose: Radiant straw flower with an elegant pink hue for fresh and dried arrangements

Helichrysum bracteatum Bright Rose, also known as strawflower, everlasting flower, or immortelle, is an exceptionally decorative variety beloved for both fresh flower arrangements and dried flower arrangements. This variety is distinguished by its characteristic papery petals and the delicate, bright pink to rosy-red hue of its flowers. Bright Rose is a variety that effortlessly combines color, texture, and long-lasting vase life—an ideal choice for florists, gardeners, cut flowerers, and lovers of natural interior design.

An elegant straw flower with a fresh pink hue

Bright Rose's flowers immediately stand out with their vibrant pink hue: fresh, feminine, modern, and perfect for colorful arrangements. The petals—which feel like paper due to their characteristic dry texture—subtly reflect the light, giving the flowers an almost glossy, silky appearance.

Unlike many classic cut flowers, Helichrysum varieties retain their shape and color exceptionally well, even when fully dried. This makes the plant a firm favorite in sustainable floral designs, modern dried bouquets, and wreaths that last for seasons.

Perfect for fresh and dried flower creations

Fresh arrangements

• The soft yet vibrant pink shade combines beautifully with pastel shades, bright summer flowers and natural dried flower textures.

• The flowers are sturdy, do not fall off easily and remain beautiful in bouquets for a long time.

• Ideal for summer combinations, cut-flower bouquets and floral arrangements with a romantic look.

Dried arrangements

• Bright Rose retains its colour even after prolonged drying: a major advantage for long-lasting decorations.

• Strawflowers are very popular in wreaths, wall decorations, flower clouds and creative art projects.

• Thanks to the sturdy stems, processing is easy and the flowers retain their beautiful shape.

Cultivation information and properties for growers

Helichrysum bracteatum Bright Rose is an easy-to-grow and profusely flowering variety. The plant performs exceptionally well in warm, sunny conditions and is known for its natural drought tolerance. This makes it suitable for a variety of cultivation methods, from professional cut flower cultivation to cut flower gardens and hobby gardens.

Important cultivation characteristics:

• Height: 80–100 cm

• Location: full sun

• Soil: well-drained, slightly nutritious

• Water requirements: moderate — tolerates dry periods well

• Flowering period: June to October

• Harvest time: when the flower is approximately two-thirds open, for optimal shape and colour when drying.

The plants branch well when young shoots are pinched back, resulting in more flowers and a more compact shape. Regular harvesting also encourages new flower production.

Versatile in garden, landscape and picking garden

Besides its many uses in floral arrangements, Bright Rose is a beautiful addition to ornamental gardens. The bright pink flowers create an attractive accent in borders, prairie plantings, and summer gardens. The plant also attracts pollinators such as bees and butterflies, contributing to biodiversity.

Planted in larger groups, Helichrysum Bright Rose creates a vibrant field of colour and texture, ideal for:

• picking gardens

• demonstration gardens

• summer bedding plantings

• dried flower plots

The uniform growth and profuse flowering make the variety attractive to gardeners who enjoy working with colour.

Why choose Helichrysum bracteatum Bright Rose?

• Soft, elegant pink shade with a modern look

• Excellent for drying, with long lasting colour retention

• Sturdy stems and strong flower structure

• Richly flowering and easy to grow

• Perfect for fresh and dried arrangements

• Very versatile in floral arrangements, interior decoration and landscape planting

• Attractive to pollinators, ideal for wildlife-friendly gardens

Discover more Helichrysum varieties in the Easyseed range

Besides Bright Rose , Easyseed offers a wide range of strawflower colors—from yellow and orange to white, red, and mixed shades. Each variety offers the same characteristic papery texture and excellent vase life.