Helichrysum bracteatum – Bright Pink: Vibrant strawflower with long-lasting color for fresh and dried arrangements

Helichrysum bracteatum Bright Pink, often called strawflower or everlasting flower, is one of the most beloved varieties in the dried flower world. Thanks to its unique papery petals, long-lasting color retention, and versatile uses, this plant is a favorite of flower growers, floral designers, cut-flower gardens, and sustainable decoration enthusiasts. The vibrant pink hue of Bright Pink immediately catches the eye and gives both fresh and dried creations a vibrant, modern look.

A straw flower with an exceptional color and texture

The Bright Pink variety stands out with its intense pink, glossy petals that appear almost metallic thanks to the natural, papery texture of Helichrysum. This characteristic structure makes the flower not only beautiful to look at but also extremely durable. Unlike many other cut flowers, the strawflower retains its color and shape even when fully dried. This makes Helichrysum varieties prized worldwide as ideal dried flowers with an exceptionally long lifespan.

Bright Pink's flowers open gradually, resulting in a near-perfect rosette shape. The sturdy stems and compact flower structure make the plant ideal for bouquets, wreaths, floral arrangements, graphic design projects, and interior decorations.

Perfect for fresh and dried arrangements

Helichrysum bracteatum has been used for decades in traditional dried flower cultivation, but in recent years the plant has regained popularity thanks to modern interior design trends that emphasize natural tones, sustainable decoration, and long-lasting floral arrangements.

Fresh arrangements

• The bright pink color provides a fresh, cheerful look.

• The sturdy flower remains compact and loses few petals.

• Ideal for summer bouquets and creative combinations with other dried flowers.

Dried arrangements

• Retains its colour for many months or even years.

• Perfect for wreaths, wall decorations, flower clouds and individual dried flowers.

• A natural choice for sustainable decoration without maintenance.

Cultivation characteristics of Helichrysum Bright Pink

Helichrysum bracteatum Bright Pink is beloved by both professional growers and home gardeners for its ease of cultivation and reliable blooms. The plants prefer a sunny location and well-drained, lightly fertile soil. Thanks to their strong stems and natural drought tolerance, they thrive in hot, dry summers—conditions where many other flowers struggle to maintain their quality.

Key features:

• Growth height: average 80–100 cm

• Flowering period: June to October

• Growing location: ideal for open ground, raised beds, picking gardens

• Water requirements: moderate, fairly drought tolerant

• Maintenance: minimal care, regular topping promotes branching

It's recommended to harvest the flowers when they are about two-thirds open. This promotes optimal shape and color during the drying process.

Versatile in garden and landscape

Besides being used as a cut and dried flower, Helichrysum Bright Pink is a beautiful addition to the ornamental garden. The intense pink flowers create a striking splash of color in borders, cottage gardens, and Mediterranean-style gardens. They also attract bees, butterflies, and other pollinators, contributing to healthy biodiversity.

The compact growth habit makes the variety suitable for:

• mixed flower strips

• picking gardens

• dried flower fields

• summer border planting

Why choose Helichrysum bracteatum Bright Pink?

• Unique paper-like texture that is perfect for drying

• Long lasting colour in both fresh and dried state

• Intense bright pink flower color for modern and classic arrangements

• Strong, upright stems ideal for cut flowers

• Easy to grow, drought tolerant and profuse flowering

• Versatile in use in gardens, flower arrangements and interior decoration

View all Helichrysum varieties at Easyseed

Besides Bright Pink, the Easyseed range offers a beautiful array of colors, including yellow, red, orange, white, and mixed varieties. Each variety has the same characteristic papery texture and high decorative value, but with a unique color palette.