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Growing cut flowers for professionals

September 29, 2025

Cut flowers are an essential product for florists, wholesalers, and garden centers. But behind every perfect bouquet lies a careful process of cultivation and care. In this blog post, we explain how cut flowers are professionally grown, which factors are crucial for high quality, and how your business can benefit from the right seeds and expertise.

What are cut flowers and why are they important for B2B?

Cut flowers are plants grown specifically for cutting and selling. For professionals, it's not just about aesthetics, but also about durability, uniformity, and availability. Popular varieties for the market include:

  • Roses and gerberas
  • Lilies and tulips
  • Sunflowers, dahlias and cosmos

These flowers form the core of the range of florists and wholesalers and contribute directly to customer satisfaction and turnover.

Professional cultivation: from seed to cut flower

The success of commercial cut flowers starts with high-quality seeds:

  1. Variety selection: Choose varieties that meet market needs, from color to shelf life and growth rate.
  2. Sowing and growing process: Seeds are sown in controlled conditions. For commercial growers, greenhouses with temperature and humidity controls are essential.
  3. Transplanting and Care: Once seedlings are strong enough, they are transplanted to greenhouses or open fields. Optimal nutrition, light, and irrigation are crucial for uniform growth.
  4. Flowering and cutting: Flowers are harvested at the right time, when they have maximum shelf life and quality.

By optimizing this process, B2B partners can deliver flowers that meet the demands of retailers and consumers.

Tips for maximum quality and shelf life

Professional growers pay attention to:

  • Harvest time: Cutting when the flower is just beginning to bloom extends its shelf life.
  • Hydration: Immediately after harvest in clean water with nutrients to prevent wilting.
  • Transport and storage: Cooling and proper packaging are essential to minimize damage and moisture loss.

Popular cut flowers for commercial cultivation

  • Sunflowers: Ideal for seasonal bouquets and bulk sales.
  • Dahlias: High-quality colours and shapes for premium markets.
  • Cosmos and larkspur: Flexible for both bouquets and events.

Why investing in quality seeds pays off

For B2B partners, the difference between standard seeds and high-quality seeds is noticeable. They generally achieve higher germination rates and more uniform plants. These seeds also have a much longer shelf life for cut flowers. Ultimately, this results in less waste and a more satisfied customer!

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Author, Jaques de Vroomen
Jaques de Vroomen has been active in the world of flowers and plants from a young age. With a background in the flower bulb and seed trade, he has developed a keen eye for quality and reliability. As an author for Easyseeds, Jaques shares his knowledge and experience on cultivation, trends, and the latest developments in the sector. His passion is supporting growers—both large and small—with practical tips, inspiring stories, and valuable insights, so they can get the most out of their seeds and crops.