Echinacea purpurea 'Grandiflora Magnus' – Strong and long-flowering coneflower

Echinacea (Rudbeckia) purpurea 'Grandiflora Magnus' is a strong, weather-resistant perennial known for its long blooming period and graceful, purple flowers. This cultivar is slightly more compact than the standard variety, making it ideal for borders, rock gardens, and potted plants.

Its appeal to butterflies and bees, combined with its medicinal value and cutting potential, makes 'Grandiflora Magnus' a versatile plant for both garden enthusiasts and commercial growers.

Flowers and leaves

The plant produces large, bright purple flower heads with a central, spiky cone, characteristic of coneflowers. The flowers continue to bloom throughout the summer, providing a continuous splash of color in borders and pots.

The compact and strong foliage supports the flower stems and contributes to stable, bushy growth, which is ideal for both garden planting and cut flower cultivation.

Growth and cultivation

Echinacea purpurea 'Grandiflora Magnus' is weather-resistant and low-maintenance, making it suitable for a variety of garden conditions:

• Location: Full sun for optimal flowering

• Soil: Well-drained and fertile; tolerant of mild drought

• Watering: Regularly for young plants; mature plants are drought tolerant

• Flowering: Mid to late summer, with the possibility of flowering in the first year if sown early

• Maintenance: Low maintenance; dead flowers can be removed to prolong bloom and use as cut flowers

These characteristics make the plant suitable for natural gardens, prairie plantings, and commercial production, both as a fresh cut flower and dried for decoration.

Ecological value

Echinacea purpurea 'Grandiflora Magnus' attracts butterflies, bees, and other pollinators, making it an important ecological addition to the garden. Its long flowering period supports insect food throughout the summer, contributing to healthy biodiversity.

Cut flower and decorative use

The long, sturdy stems make the plant suitable as a cut flower, both fresh and dried. The flowers retain their color and shape well after cutting, making them perfect for bouquets, flower arrangements, and dried flower arrangements.

Its more compact shape compared to standard Echinacea purpurea makes 'Grandiflora Magnus' ideal for combinations in mixed borders and pot cultures, adding both height and colour.

Why choose Echinacea purpurea 'Grandiflora Magnus'?

• Strong, weather-resistant perennial, suitable for various climatic conditions

• Compact growth, ideal for borders, pots and rock gardens

• Blooms all summer long for long lasting colour and ornamental value

• Attractive to butterflies and bees, ecologically valuable

• Cut flower suitable for fresh and dried, with sturdy stems and a long shelf life

• Flowering potential in the first year, when sown early

Applications in the garden

• Borders and mixed plantings: Add colour and height to summer borders

• Pots and containers: Compact growth makes it suitable for patios and balconies

• Commercial production: Cut flowers, fresh or dried

• Ecological gardens: Support pollinators and promote biodiversity