Centranthus ruber 'Snowcloud' – Graceful white cut flower for field and cut bouquets

Centranthus ruber 'Snowcloud', also known as white valerian, is an elegant cut flower with beautiful white flower heads and an airy, soft appearance. This variety combines robust, upright growth with graceful flowers, making it ideal for cut-flower bouquets, field bouquets, and creative flower arrangements that require a fresh and romantic touch.

Thanks to its long, sturdy stems and pure white flowers, 'Snowcloud' is a favorite with both professional cut flower growers and hobby florists who want to add a light, refined look to their bouquets.

Pure white flowers with an airy picking structure

'Snowcloud' is distinguished by its numerous small, spherical flower heads in a pure white shade. The flowers are delicate and graceful, creating an airy arrangement that looks playful in cut-flower bouquets.

These properties make the flower ideal for:

• field and picking bouquets with a fresh look

• bridal bouquets and ceremonial flower creations

• botanical and modern flower arrangements

• creative interior styling and events

The pure white colour forms a beautiful contrast with pink, lilac or pastel-coloured flowers and gives any bouquet an elegant, soft appearance.

Strong, long cutting stems

Centranthus ruber 'Snowcloud' develops straight, sturdy stems of 50–80 cm, depending on location and care. The stems are robust and suitable for transport, making the flower ideal for professional cut flower growers and wholesalers.

The branched growth of the plant produces multiple harvestable stems per season, making the variety profitable for commercial growers and pick-your-own gardens.

Long vase life and versatile applications

The flowers of 'Snowcloud' have a vase life of 5–8 days, especially when harvested half-open. They retain their shape and color well, making them ideal for:

• picking bouquets and field bouquets

• bridal bouquets and wedding styling

• packages for hotels and events

• airy, soft floral designs

The combination of sturdy stems and numerous white flower heads makes this variety versatile and visually attractive.

Excellent as a dried flower

Besides fresh uses, Centranthus ruber 'Snowcloud' is excellent for dried flowers. By harvesting the flowers half-open and drying them slowly, the flower heads retain their shape and color. Dried 'Snowcloud' is ideal for:

• picking bouquets and field bouquets

• sustainable interior decoration

• boho and prairie style arrangements

• long-lasting flower arrangements

The pure white shade remains elegant and stylish even after drying.

Cultivation advice for optimal cut stems

'Snowcloud' grows best in full sun in well-drained, light soil.

Important cultivation points:

• Sowing: February–April under glass or directly outside from April

• Plant out: after the last frost

• Planting distance: 25–30 cm for strong stems and good air circulation

• Soil: well-drained, light texture; drought tolerant

• Water: regularly for young plants; moderately once established

• Nutrition: Light fertilization encourages strong stems and flowers

• Support: usually not necessary due to compact growth

• Harvest: when the flower heads are half to almost fully open

Regular harvesting promotes new flowering and extends the harvest period.

Why choose Centranthus ruber 'Snowcloud'?

• Pure white, airy flower heads

• Long, sturdy cutting stems (50–80 cm)

• Long vase life of 5–8 days

• Perfect for fresh and dried flower creations

• Uniform and robust growth

• Ideal for cut bouquets, field bouquets and bridal work

• Easy to grow and low maintenance